Transforming Communities Together: Downtown Toyota Partners with Social Mums Club
4 September 2024 · Community News
At Downtown Toyota, we’re different. We believe that businesses have a responsibility to support their local communities. That’s why we’re so thrilled to announce our new partnership with Social Mums Club, an incredible community dedicated to supporting local mums in leading social, happy, and fulfilled lives. This collaboration marks the beginning of a journey where we aim to empower and support mums through engaging content, events, and exclusive benefits. We can’t wait.
About Social Mums Club
Social Mums Club is a vibrant and supportive community for mums, offering a unique blend of online and in-person engagement. The club has successfully connected thousands of mums with their local besties, helping them find support, friendship, and joy amidst the busy challenges of motherhood. The community provides:
- Free uplifting content specifically for mums.
- Access to a local, positive online community.
- Opportunities to attend in-person events with other local mums, and in many cases there is no charge to attend!
With the support of local business partners, Social Mums Club offers all these amazing benefits completely FREE, removing financial barriers and making it easy for mums to connect, share, and thrive.
- Liam Gaskin, Dealer Principal
Downtown Toyota is now an official corporate partner and the exclusive motor vehicle supplier for Social Mums Club. This partnership is set to bring a range of exciting benefits and collaborative opportunities for both our brands and the communities we serve.
The partnership is rooted in our shared commitment to community engagement and family support. At Downtown Toyota, we understand the importance of reliable, family-friendly transportation, and we are excited to work with Social Mums Club to provide valuable resources and opportunities for mums.
Together, we aim to:
- Empower Mums: Providing resources and support to help mums lead enriched, connected, and joyful lives.
- Foster Community Connections: Creating opportunities for mums to connect with their local community through events and online engagement.
- Support Family-Friendly Transportation: Highlighting the benefits of Toyota vehicles that cater to the needs of families.
Introducing Olivia: Kirsty’s New Ride
When we first met Kirsty Foster and learned about the incredible work she does with Social Mums Club, we knew that finding the perfect vehicle to support her mission was essential. Kirsty’s passion for connecting mums and building a vibrant community resonated with us at Downtown Toyota, and we wanted to ensure she had a car that could keep up with her dynamic lifestyle.
The journey began with introducing Kirsty to the 2024 RAV4 Cruiser 2WD Hybrid. We took the time to walk her through the vehicle's features, highlighting how it could meet the demands of her busy family life and community activities. From the spacious interior with its ample storage, to the 360-degree camera system that makes parallel parking a breeze, Kirsty quickly saw how the RAV4 could be a perfect fit.
But the process didn’t stop there. Kirsty was also involved in designing the vehicle’s wrap—a task that required careful consideration. We spent time together reviewing color swatches, debating between metallic and matte finishes, and ultimately finding the perfect shade of pink that represents the Social Mums Club brand. This was more than just a design decision; it was about ensuring the vehicle reflected the spirit and energy of the community Kirsty has built. Naming the vehicle was the final step in the process, and it was only fitting that Kirsty chose "Olivia" after the legendary Olivia Newton-John. At Downtown Toyota, we have a tradition of giving our in-house vehicles strong, empowering names, and Olivia is no exception.
Once everything was in place, we took the vehicle to our friends at SignRight Australia for the finishing touches. Check out the video below to see the process in-action!
The RAV4 Cruiser is an excellent fit for mums like Kirsty. Its interior offers 580L of boot space with the seats up and 1690L with the seats folded—plenty of room for prams, luggage, or anything else a busy family might need. The thoughtful design includes a handy shelf atop the glovebox, multiple USB-C ports, a phone nook with a wireless charger, and large bottle holders in all doors. The vehicle is as practical as it is stylish, making it the perfect companion for any mum on the go.
The biggest highlight so far was, as is to be expected, the big reveal. It was a moment of pure excitement—Kirsty’s reaction when she saw Olivia for the first time was unforgettable.
Looking Forward
We are excited about the potential of this partnership to create a positive impact on the community and look forward to the collaborative opportunities it will bring. Together with Social Mums Club, we aim to support mums in leading enriched, connected, and joyful lives.
“I’m so thrilled to be an ambassador for Downtown Toyota… not only are Toyotas incredible family cars but Toyota’s mission of ‘producing happiness for all’ aligns with the Social Mums Club values. The Team at Downtown Toyota have been incredibly supportive and encouraging of Social Mums Club and I can’t wait to see what we can achieve together through this partnership.”
- Kirsty Foster, Founder of Social Mums Club
To learn more about Social Mums Club, visit www.socialmumsclub.com. There, you can join any of their online communities, gain access to their exclusive and free events, or use the "Little Pink Book for Mums" which features a collection of trusted local businesses and exclusive offers specifically for mums.
Stay tuned for more updates and events as we embark on this exciting journey together!
